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Remember you can Join me Live on Show-days Mondays at 12pm PDT by going to https://wppluginsatoz.com/live and clicking the link to this shows Google Meet Link which goes live at showtime.
Welcome to ‘Plugin Pulse: WP Plugins A to Z Unplugged!’ I’m your host, John Overall, bringing you the latest beat on all things WordPress. Where we dive in to spill the beans on the latest in the WordPress world, all unplugged and unfiltered, showcasing the recent WordPress news, digging into a killer plugin demo, or exploring tips to level up your site. Today, I’ve got the mic to myself, and we’re pulsing through what’s hot, what’s new, and what you need to know. So, grab your coffee, fire up your dashboard, and let’s get into it!”
Today
Doing a weekly podcast can sometimes be a challenge to come up with content week after week, but lets get it started.
This week I am babbling about:
I am talking about unpopular ideas in WordPress today and I have a New Plugin review, discussion about The Liquid Web Fiasco, tips, plugin extras and more all coming up on Plugin Pulse: WP Plugins A to Z Unplugged.
Going to be doing something new and make this more interactive you can join the Google Meet limit 2 ppl this will continue for the next while and see how it goes.
The Weeks Discussions:
WordPress Drama:
Summary of the StellarWP Fiasco (May 2026)
Liquid Web quietly retired the entire StellarWP brand on May 12, 2026, folding years of COVID-era acquisitions (The Events Calendar, Kadence, LearnDash, GiveWP, SolidWP, Iconic, Restrict Content Pro, and more) into just four core products under the Liquid Web/Nexcess umbrella. All the beloved standalone domains now redirect to basic landing pages on liquidweb.com. The rollout was a total mess: vague pre-launch emails that downplayed the changes, broken license access for lifetime users, dead changelogs, missing docs, and an intrusive “Liquid Web” admin menu that popped up in everyone’s dashboard (later made opt-in after the backlash).
Community reaction was swift and brutal. Founders and longtime users called it “the end of an era,” with Katie Keith’s detailed X thread, Matt Cromwell’s raw comments about leadership exits, Justin Ferriman’s “RIP LearnDash brand,” and plenty of others grieving lost brand equity and SEO power. Private-equity cost-cutting after the 2020/2021 buying spree is the clear culprit—layoffs had already hit hard in 2025. Competitors like Syed Balkhi jumped in offering migration paths, while Reddit and Facebook groups filled with “don’t update Kadence 1.5.0” warnings. It’s a textbook case of what happens when hosting giants try to play in the plugin/theme space without respecting the ecosystem that built those brands.
Pro Intro for Plugins Pulse (TechEarlyWeb style – punchy, real-talk, zero fluff)
Okay, unless you’ve been hiding under a WordPress rock, you already know about the StellarWP fiasco that just dropped. Liquid Web pulled the plug on the entire StellarWP brand overnight, redirected legendary product sites like The Events Calendar, Kadence, LearnDash, and GiveWP to basic Liquid Web landing pages, and consolidated everything under four core offerings. What was supposed to be a clean rebrand turned into a full-on communication trainwreck—vague emails, broken downloads for lifetime license holders, dead docs, and an unwanted admin menu pushing hosting to every user. The WordPress community lit up X, Reddit, and every private Slack with one clear message: this was handled poorly.
The end of an era https://x.com/KatieKeithBarn2/status/2054136313251496178
Lots on this https://www.reddit.com/r/Wordpress/comments/1targay/i_suggest_not_updating_to_kadence_theme_v150_they/
Here’s the thing—I never had a dog in this fight. I used The Events Calendar way back when it was fantastic, ditched it when it got bloated and expensive, came back after they improved it, and then walked away again a couple years ago because better, more affordable options showed up. I’ve been covering plugins on this show for almost 17 years, so I’ve watched these cycles play out. But even from the sidelines, this one stings. These weren’t random plugins—they were household names that powered thousands of sites. Shutting down their identities without clear warning or respect for the users who built them up just feels like a raw deal for the whole ecosystem.
What happens next is the part that actually matters for every developer, agency, and site owner listening. Will these products slowly fade under the parent-company banner, or will someone who actually gets WordPress products step in and give them the love they deserve? Either way, the era of StellarWP as we knew it is over. We’ll keep an eye on how this shakes out over the coming weeks—because when big players stumble this hard, the ripple effects hit every plugin pulse in the WP world. Stay tuned.
Failures in the StellarWP/Liquid Web Rollout (May 12, 2026)
This wasn’t just sloppy communication — the rollout had straight-up technical breakdowns that hit users where it hurts: access, trust, and site stability. Liquid Web tried to consolidate everything under four core products (Kadence, LearnDash, The Events Calendar, Give) and redirect legacy domains to liquidweb.com landing pages. But the execution exposed broken migrations, poor QA, and zero respect for how these plugins actually live inside real WordPress sites. Here’s the raw breakdown of what went wrong technically.
1. Account & License Portal Meltdown
On launch day, thousands couldn’t reach their old login pages. Those who found the new unified portal faced login loops or empty dashboards. Lifetime bundle holders (who paid serious money) saw missing products, wrong licenses marked as “Legacy,” or no downloads/API keys at all. Support pages confirmed they were “aware of Kadence lifetime membership issues” and scrambling to fix. Classic case of a rushed database migration without proper data mapping or fallback redirects.
2. Broken Documentation & Changelogs
Kadence changelog returned 410 Gone errors. The Events Calendar docs redirected to unrelated GiveWP pages. Entire knowledge bases vanished or got buried inside Liquid Web’s massive site with zero 301’s for individual helpful URLs. This killed SEO equity overnight and left users hunting for setup guides that used to be one bookmark away. Zero planning for content continuity during the domain consolidation.
3. Invasive Liquid Web Admin Menu Injection
Updating Kadence Theme (v1.5.0), Kadence Blocks, Events Calendar, LearnDash, or related plugins suddenly dropped a top-level “Liquid Web” menu in wp-admin. It promoted full hosting upsells, showed “unlicensed” warnings even on free plugin installs, and couldn’t be easily disabled at first. Clients thought sites were hacked. Agencies got frantic calls. It violated the spirit (and possibly letter) of WordPress.org plugin guidelines on dashboard hijacking. Liquid Web later made it opt-in after the firestorm, but the damage — and added bloat/attack surface — was done.
4. Redirect & SEO Catastrophe
Brand domains (theeventscalendar.com, kadencewp.com, learndash.com, etc.) now 302 or generic redirect to bare Liquid Web pages. No proper per-URL 301’s, no preserved deep links, massive loss of direct traffic and search authority. Muscle memory for devs and site owners broke instantly.
Bottom line for the show
This rollout combined private-equity cost-cutting with shockingly bad technical execution. Broken logins, vanished docs, forced branding inside customer sites, and destroyed brand URLs all in one day. It wasn’t a rebrand — it was a fire drill that lit the ecosystem on fire. For anyone running these tools on client sites, the takeaway is clear: audit your licenses, test updates on staging, and have exit plans ready. The plugin pulse just got a whole lot more cautious.
We’ll keep watching how (or if) they recover access and trust in the coming weeks.
Plugin Reviews
Plugin 1
Paid Membership Pro
The Lowdown:
Alright folks, let’s talk about Paid Membership Pro – one of the most solid, battle-tested membership plugins I’ve used over the years.
After the big WordPress drama a couple of years back, the team behind PMPro made the move many of us saw coming: they pulled their plugins completely out of the official WordPress repository. Everything – free and premium – now lives on their own site. Link is in the show notes.
Why I Keep Coming Back to It
This plugin is ridiculously extensible. It’s packed with hooks and filters, and the free version already gives you way more than most membership tools out there. I’m currently using it again to build a very specific membership site. I’ve paired it with my own custom plugin that hooks directly into PMPro and works with Advanced Custom Fields and custom post types. If you’re curious about the code I’m writing, head over to my GitHub repo (link in the notes).
Yes, I’ve hit a couple of small glitches lately, but nothing that stopped the project. Overall, the plugin is rock-solid for what it does.
Free vs Paid
The free version is genuinely excellent. You get core membership functionality, content restriction, user management, and basic payment gateways right out of the box.
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Want Stripe? You’ll need the paid gateway add-on.
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Happy with PayPal or want to code your own integration? You’re good to go.
Even better – a ton of their premium add-ons are available as open-source on their GitHub repo. They don’t officially support those public versions, but if you have the coding chops, you can grab them and run.
New Direction
They’ve also launched their own specialized hosting for membership sites. Smart move. It shows they’re doubling down on the membership niche.
Why I Chose PMPro
I looked at other solutions, but they all required extra layers – Zapier, Bits, or other glue plugins. I wanted clean, direct integration without that overhead. Paid Membership Pro lets me do exactly that. In three to four months when this site launches, I’ll circle back and share how the whole build went.
Final Verdict
For straightforward membership sites with serious customization potential, this is still one of the best options available.
Highly recommended – especially if you’re comfortable with code and want full control without being locked into a closed ecosystem.
That’s my take on Paid Membership Pro. Drop your questions or experiences in the comments – I read every one. Until next time, keep building!
Rating: 5 Dragons 🐉🐉🐉🐉🐉
Rating 5 Dragons
V for V for the show
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Click on the ‘Treasure Donations’ link on the left-hand menu, or on the ‘Time, or Talent‘ pages to find out more!
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Coding Tips:
Elementor’s Table of Contents (TOC) widget to make the title a clickable link back to the top of the page.
Easy Workaround with Custom Code
You can add a simple JavaScript snippet to turn the TOC title into a link that scrolls back to the top (or to a specific anchor like #top).
Step-by-Step Solution
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Give your page top an anchor (optional but recommended):
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Edit the top section/container of your page.
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Go to Advanced → CSS ID and enter top (or any ID you prefer).
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Add JavaScript:
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Use an HTML widget on the same page (place it anywhere, it can be hidden).
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Or use Elementor Pro → Custom Code (Site-wide or per-page) have it placed at body end.
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Paste this code:
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<script>
document.addEventListener('DOMContentLoaded', function() {
const tocTitles = document.querySelectorAll('.elementor-widget-table-of-contents .elementor-toc__header-title');
tocTitles.forEach(title => {
// Make it look and behave like a link
title.style.cursor = 'pointer';
title.style.textDecoration = 'underline'; // Optional: make it look clickable
title.addEventListener('click', function() {
// Scroll to top of page smoothly
window.scrollTo({
top: 0,
behavior: 'smooth'
});
// Alternative: scroll to a specific anchor
// document.getElementById('top').scrollIntoView({ behavior: 'smooth' });
});
});
});
</script>
Optional: Style it with Custom CSS (in the TOC widget’s Advanced → Custom CSS or site-wide):
.elementor-widget-table-of-contents .elementor-toc__header-title {
color: #your-color; /* Match your theme */
transition: color 0.3s;
}
.elementor-widget-table-of-contents .elementor-toc__header-title:hover {
color: #your-hover-color;
}
Alternative Approaches
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Add a separate “Back to Top” button near or inside the TOC (using Elementor’s Button widget linked to #top).
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Use a third-party TOC plugin/addon (like PowerPack, The Plus Addons, or Ultimate Addons) — some offer more title customization options.
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For sticky TOCs, some people combine this with Elementor’s Sticky settings for better UX.
This Shows Featured Promotion
Every show I will be promoting a premium plugin or service I think might be useful for everyone. There is no affiliate links to them unless mentioned. This is just to bring more attention to underknown premium plugins or services that I believe can be of benefit.
This week the Feature is:
iberiCODE
The Lowdown:
ibericode is a small, international, fully remote team that has been collaborating for more than a decade to make the web a little better, faster, and more enjoyable through open-source software and thoughtful design
Level Up with the Plugins You Need
Premium WordPress plugins
ibericode is the umbrella company for projects undertaken by Danny van Kooten and friends.
We officially started all the way back in 2010 and have been working on WordPress plugins and other open-source projects ever since.
Most likely, you have unknowingly used our software already while browsing the web.
Educational:
Not to be outdone by Liquid Web Envato also added to the fun
Envato has officially ended its exclusivity program and moved to a flat 50% author revenue share for all sellers on ThemeForest and CodeCanyon, effective July 1, 2026. Previously, exclusive authors enjoyed significantly better rates in exchange for platform loyalty. Now everyone gets the same 50% cut and is free to sell the identical items on their own sites, Gumroad, Freemius, or anywhere else. This change follows Shutterstock’s 2024 acquisition and reflects Envato’s clear shift toward subscription revenue through Envato Elements rather than supporting individual author sales.
For WordPress plugin and theme developers, this marks the end of the old marketplace loyalty model. Long-time exclusive sellers face an effective pay cut, while the broader community sees it as the final push toward full independence. With traffic declining and platform innovation stalled, many authors are now moving to tools like Freemius and Easy Digital Downloads to own their customer lists, control pricing, and keep more of their revenue. The hard part was always building great products — the business side has never been more solvable. The era of depending on one marketplace is over. Envato encouraging independence https://x.com/vovafeldman/status/2054919335232073867
********
The History:
Hey folks, if you’re a WordPress plugin or theme dev who’s ever sold on ThemeForest or CodeCanyon, you already felt this one coming. On May 14, 2026, Vova Feldman (Freemius founder) dropped a video thread that lit up the WP community:
“Envato just dropped exclusivity and raised author fees to 50% 😳Effectively killing the last real reason to stay exclusive.”
He’s right. Let’s break it down clean and quick.
What Envato Actually Changed (Official, July 1 2026)
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Exclusivity program is dead. No more “exclusive vs non-exclusive” tiers.
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Flat 50% author share for everyone. You now keep 50% of the item price component on every Envato sale.
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You can sell the exact same items on your own site, Gumroad, Freemius, EDD, wherever — without pulling them off ThemeForest/CodeCanyon.
Old world recap:
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Exclusive authors got the sweet rates (some as low as ~12–30% fees depending on volume).
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Non-exclusive paid more.
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Loyalty = better payout.
New world: everybody gets the same 50% cut, and the platform basically says “go sell elsewhere if you want.”
Why It Feels Like a Fiasco
ThemeForest and CodeCanyon have been bleeding for years:
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Traffic down
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Innovation stalled
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Almost zero investment in helping sellers actually grow
Then Shutterstock bought Envato in 2024 and made it crystal clear: the real money is in Envato Elements subscriptions for buyers, not one-off marketplace sales for authors. This move just formalizes it.
For long-time elite exclusive authors, it’s a straight pay cut. For everyone else, it removes the last carrot that kept people locked in.
Community Pulse (the real signal)
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Freemius, Easy Digital Downloads, and independent WP shops immediately started posting “time to own your platform.”
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Authors on X and Reddit are calling it the final push to independence.
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Plenty of long-time sellers are saying they’ve been watching the slow decline and this was the last straw.
Vova’s take in the video is blunt and practical: building a product people want is the hard part — payments, licensing, subscriptions, taxes, invoicing? That stuff is solvable in days with the right tools (merchant-of-record platforms, etc.). He’s already helped a flood of plugin and theme authors make the jump.
Bottom line for WP plugin authors
This isn’t “Envato evil.” It’s market reality. Marketplaces that once felt like goldmines now take half your revenue while your traffic and control shrink.
Going independent no longer feels scary — it feels inevitable. You keep more money, own your customer list, control pricing and promotions, and stop betting everything on one platform that’s clearly shifting focus.
If you’re still on Envato and wondering what’s next, the door is wide open. Tools like Freemius, EDD, and Woo + licensing plugins have matured exactly for this moment.
The era of “exclusive marketplace loyalty” just ended. The era of owning your own WP product business just got a whole lot easier.
Drop your thoughts below or hit the comments if you’re making the move — we’ll keep the Plugin Pulse updates coming as more authors share their transition stories.
Tip of The Day:
Looking for a GiveWP alternative for your WordPress site? Here are the best donation plugins to replace it, including options for WooCommerce stores.
Looking for Give WP alternatives https://barn2.com/blog/givewp-alternatives/
Upcoming Interviews and Available times:
Reminder that we have more interviews coming up in the coming weeks with more developers and community members https://wppluginsatoz.com/book-an-interview-on-wp-plugins-a-to-z-podcast/
Available interview dates: June 1, 15 & 29th, July 13 & 27th 2026.
Other Shows and places to get WP Info & Training
The WP Builds Podcast
WP Roads
WP-Tonic
Worlds Worst Web Developer
WP Mayor
wp Minute
The WP Week newsletter
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