WEBVTT

1
00:00:00.080 --> 00:00:08.680
Let's see if this is going to work. The Twitter feed. See what we've got.

2
00:00:14.960 --> 00:00:20.000
Slide. It's working. Check. Yes, folks. We've got a little bit of

3
00:00:20.000 --> 00:00:28.599
babbling here to see what we've got going. See what we've got.

4
00:00:30.160 --> 00:00:38.320
The Twitter one will let scheduled it to start at noon. Maybe it's going to hold the line until precisely

5
00:00:38.320 --> 00:00:44.719
sick. Yeah, it's holding the Twitter's holding

6
00:00:44.719 --> 00:00:51.280
it back until precisely noon. Interesting. Okay, that's kind of a different thing.

7
00:00:51.280 --> 00:00:56.559
Welcome to those who are sitting there waiting on YouTube. We are just a little

8
00:00:56.559 --> 00:01:01.760
minor ahead of head ofhead of the queue here as we test to make sure we're live

9
00:01:01.760 --> 00:01:10.280
streaming out to Twitter. See what we got.

10
00:01:11.840 --> 00:01:18.280
See up that

11
00:01:30.080 --> 00:01:35.479
There we go. Is that

12
00:01:37.520 --> 00:01:42.720
okay? One more time.

13
00:01:42.720 --> 00:01:50.079
We will see what happen. All right. Well, let's just uh roll on into uh YouTube. it didn't quite work or

14
00:01:50.079 --> 00:01:55.680
it might just suddenly take off live anyway. So, we will just uh take it away

15
00:01:55.680 --> 00:02:03.159
and uh get rolling. First things first,

16
00:02:04.000 --> 00:02:10.640
back up. All right, it's interview 75 and we have Ryan Logan

17
00:02:10.640 --> 00:02:16.080
from Influence WP and Change Log talking about the power of centralized change

18
00:02:16.080 --> 00:02:21.200
logs and WordPress maintenance and more. Ladies and gentlemen, it is time for

19
00:02:21.200 --> 00:02:28.000
WordPress plugins A to Zed, not Z.

20
00:02:28.000 --> 00:02:34.080
Welcome to another episode of WP Plugins A to Zed interview show. In this episode, we are talking the power of

21
00:02:34.080 --> 00:02:40.400
centralized change logs in WordPress maintenance with Ryan Logan, where we will be revealing how centralized change

22
00:02:40.400 --> 00:02:49.239
logs can help website owners keep ahead of the curve in the everchanging plug-in world and more.

23
00:02:51.840 --> 00:02:59.280
WordPress, the king of content management systems, powering the web with over 80,000 plugins to choose from.

24
00:02:59.280 --> 00:03:05.040
How do you sort the junk from the gems? Welcome to WP Plugins A to Zed, where

25
00:03:05.040 --> 00:03:11.920
we've been keeping the pulse of WordPress alive for over 16 incredible years. Join us every week for an

26
00:03:11.920 --> 00:03:19.120
unrehearsed real talk breakdowns of the latest and greatest plugins, developer, and community member interviews. Some

27
00:03:19.120 --> 00:03:26.560
weeks, Amber and I team up to dig in. others. I'm flying solo, unpacking WordPress news, demoing a standout

28
00:03:26.560 --> 00:03:32.319
plugin, or sharing tips to power up your site. No scripts, no pluff, just the

29
00:03:32.319 --> 00:03:38.159
good stuff from A to Z. So, plug in and let's get rolling.

30
00:03:38.159 --> 00:03:43.519
Well, good morning, good afternoon, or good evening, wherever you happen to be hiding out there on the globe today. Coming to you direct from the brewery

31
00:03:43.519 --> 00:03:51.200
overlook in beautiful southern Vancouver Island. I'm John Overall. Welcome to the interview show 75 on WP Plugins A to

32
00:03:51.200 --> 00:03:58.319
Zed, where we're thrilled to have Ryan Logan, the IT wizard turned WordPress trailblazer behind influence WP and

33
00:03:58.319 --> 00:04:03.680
Change Log WP. From dodging high stakes crashes as an interimm CIO in the

34
00:04:03.680 --> 00:04:11.040
cutthroat world of highfrequency trading to crafting a scam-free haven for plug-in deals and change log mastery.

35
00:04:11.040 --> 00:04:16.799
Ryan's ditched the corporate grind for a life fueled by community vibes, craft bruise, and a fierce commitment to

36
00:04:16.799 --> 00:04:23.440
amplifying the little guy in our sprawling sprawling ecosystem. Whether you're a plug-in pedalling dev hunting

37
00:04:23.440 --> 00:04:28.880
ve partnership or a site juggling agency owner chasing update nirvana, Ryan's got

38
00:04:28.880 --> 00:04:35.199
the unfiltered wisdom to keep your WordPress world spinning smooth minus the affiliate fluff. So, grab that IP,

39
00:04:35.199 --> 00:04:41.120
settle in, let's dive into the deals, the drama, and the downright dogged dedication that's making Change Log WP

40
00:04:41.120 --> 00:04:47.280
and Influence WP the go-tos for genuine WordPress wins. Let's get started.

41
00:04:47.280 --> 00:04:52.880
Welcome to the show, Ryan. Hey, John. Thanks for having me back. Oh, yeah. Well, happy to have you back.

42
00:04:52.880 --> 00:04:58.320
And, uh, you know, we had a really good time on the last show. This time around, we're going to a little differently than

43
00:04:58.320 --> 00:05:03.440
before, but what the heck? I've been working out my my routines here. First

44
00:05:03.440 --> 00:05:08.800
off, before we get going, for those who don't know who you are, we're going to go a little bit of background history of

45
00:05:08.800 --> 00:05:15.680
you. Take us back and talk to us a little bit about back in the days when you were an intern grunt uh doing CIO

46
00:05:15.680 --> 00:05:22.320
high frequency trading and what what was it that led you to WordPress?

47
00:05:22.320 --> 00:05:28.720
Yeah. So, I started my IT career in 1997. Uh started out as an intern. Uh

48
00:05:28.720 --> 00:05:33.759
literally sitting in data closets. My task was to watch the lights blink on

49
00:05:33.759 --> 00:05:41.199
the routers and the switches and to report back and say, "Hey, these are the ports that are the chattiest." And uh so

50
00:05:41.199 --> 00:05:48.400
I went from that to landing an internship and then just worked my way up over the years. And right before I

51
00:05:48.400 --> 00:05:53.600
exited corporate, I was uh a interim CIO. So my best friend at the time was

52
00:05:53.600 --> 00:06:00.560
actually the CIO and he left the company. I took his spot until they found a replacement. So, I went from the

53
00:06:00.560 --> 00:06:06.240
the bottom all the way to about the top uh before I exited and then I started my

54
00:06:06.240 --> 00:06:12.800
own IT consulting firm and then I was just asked over and over again uh can you build us a website and I just kept

55
00:06:12.800 --> 00:06:18.080
saying no no no. So, one weekend I locked myself in my apartment and taught

56
00:06:18.080 --> 00:06:24.080
myself WordPress and the rest is history pretty much. Well, that's the one joy about WordPress. If

57
00:06:24.080 --> 00:06:31.440
you have any technical skills, you can learn it all really fast. Yeah. Yeah. Yeah. And then also I I

58
00:06:31.440 --> 00:06:36.960
really have a design a real passion for design. So I I could never really uh

59
00:06:36.960 --> 00:06:44.400
exercise that muscle with the IT world. So uh it was a perfect marriage for me uh the tech and the design. So

60
00:06:44.400 --> 00:06:50.639
well let's uh talk about between dogs, hikes, craft beer, bourbon tastings. You know you're a pretty busy guy outside of

61
00:06:50.639 --> 00:06:57.120
the code cave. How do those sorts of passions help you keep your mindset while you're getting all your other

62
00:06:57.120 --> 00:07:02.479
crazy things done such as Influence WP and Change Log WP?

63
00:07:02.479 --> 00:07:08.560
Well, it's it's kind of like vacations. It's something to look forward to, you know. So, I'll just check out uh each

64
00:07:08.560 --> 00:07:15.120
day, whether it's walking the dogs or go sit outside and have a craft new craft beer that I haven't tried before or

65
00:07:15.120 --> 00:07:22.000
maybe a new uh bourbon I haven't tried before. It's taking those hikes with the dogs, with the family, uh traveling to

66
00:07:22.000 --> 00:07:28.880
local breweries and whatnot. Just making sure you get out and as they say, touch grass um enough times to keep you

67
00:07:28.880 --> 00:07:34.800
grounded. Yeah. So, as far as brewer uh beers go, what's your favorite? IPAs or something

68
00:07:34.800 --> 00:07:39.919
more darker? Which one? Where do you where do you land on that spectrum of beer?

69
00:07:39.919 --> 00:07:45.199
Um I typically they laugh. I walk into a a new brewery I've never been to and I'm

70
00:07:45.199 --> 00:07:50.240
like, "So, what beer is amber in color?" And they just laugh and they're like,

71
00:07:50.240 --> 00:07:57.440
"Yep, know exactly what you're looking for." That nine times out of ten will work for me. But I've recently started

72
00:07:57.440 --> 00:08:04.000
getting more into IPAs. Um it's just those are hit or miss for me because sometimes they're a little too heavy.

73
00:08:04.000 --> 00:08:09.599
But uh I literally I'll try anything one time and and then um I actually have an

74
00:08:09.599 --> 00:08:14.720
I keep track of everything I've ever tried. So, and I I used to keep track of all the ones I

75
00:08:14.720 --> 00:08:20.560
tried. There was an app that I used to use that tracked all the different beers that I tasted those like for several

76
00:08:20.560 --> 00:08:26.879
years when the craft brew blew up around us. Um, that's why I say brewery overlook. I've got a craft brewery right

77
00:08:26.879 --> 00:08:32.959
off my balcony from my apartment that I stare at and smell what they're brewing on a regular basis.

78
00:08:32.959 --> 00:08:38.479
Yeah. I use the I use the untapped app. So, it plug plug for untapped app. But

79
00:08:38.479 --> 00:08:44.560
that that was it. That's what I used to use. Yeah, I would actually. Yep. So, I real

80
00:08:44.560 --> 00:08:51.760
quick like this where I live in near Charlotte, North Carolina is a big time brewery spot. Um, and I'll actually say

81
00:08:51.760 --> 00:08:56.880
my favorite are from right around here. And it's not just because they're local. They are literally like my favorite.

82
00:08:56.880 --> 00:09:02.800
Well, that's the joy of it. And all my favorites are my local ones. Like I've got three breweries within walking

83
00:09:02.800 --> 00:09:10.800
distance of my h of my apartment. Yep. So, it's always nice to need one. Just grab a growler, go fill it all up. 100%.

84
00:09:10.800 --> 00:09:18.160
All right. Well, we've had you on the show before back in interview 65. So, what's evolved for you over the past

85
00:09:18.160 --> 00:09:24.399
Well, that was back in March, I believe. Um since March with um WP Influence and

86
00:09:24.399 --> 00:09:31.760
what what brought about change log WP? Uh well, Influence WP turned one, we'll

87
00:09:31.760 --> 00:09:38.160
call it September 1st, so this month. Um what's changed there is a couple big

88
00:09:38.160 --> 00:09:43.920
changes. one, I used to try to be everything to everyone. So, I tried to promote podcasts, newsletters, all of

89
00:09:43.920 --> 00:09:51.360
that. Um, hosting companies. I quickly found out that, um, I'm going to be able to serve WordPress best if I focus on

90
00:09:51.360 --> 00:09:58.560
WordPress product creators. So, that was a major shift, uh, a very welcome shift because it makes my life a lot easier.

91
00:09:58.560 --> 00:10:05.040
Um, I know who I can help the most. And then the other thing, too, is I used to I used to have to do a lot of partner

92
00:10:05.040 --> 00:10:11.519
outreach to get this thing really spun up and active. Um I'm finding now that people are starting to come to me which

93
00:10:11.519 --> 00:10:17.040
is making my life so much easier um there. So they're coming to influence WP

94
00:10:17.040 --> 00:10:24.000
asking me to be a part of it. So that's uh it also it's encouraging whereas before I had to do the outreach. Um

95
00:10:24.000 --> 00:10:30.560
change log WP was some a passion project as well that's always been in the back of my mind. I I always knew that I was a

96
00:10:30.560 --> 00:10:37.360
developer short of making it happen. So you have to find a developer that's uh also passionate about the subject matter

97
00:10:37.360 --> 00:10:42.640
or it doesn't really work. Um and then that's where a partnership was formed to

98
00:10:42.640 --> 00:10:48.480
bring it to life to to solve problems and to help people not just to do something that we just thought was

99
00:10:48.480 --> 00:10:54.480
interesting. That's quite fantastic. Now with the

100
00:10:54.480 --> 00:11:00.320
influence WP, we'll touch on that real briefly before we dive into change log.

101
00:11:00.320 --> 00:11:06.079
Now tell us a little bit um it we a lot of people know but not maybe not

102
00:11:06.079 --> 00:11:13.279
everybody in the audience here uh knows what are the benefits of influence w of

103
00:11:13.279 --> 00:11:20.320
deep tripping over the acronyms there influence WP what are the benefits of it

104
00:11:20.320 --> 00:11:26.160
and how does it help not only the creators of products but also the users

105
00:11:26.160 --> 00:11:31.200
of those products yeah so starting with the creators. Uh

106
00:11:31.200 --> 00:11:38.000
what I hear quite often um from the creators, they they're developers. They're not marketers. I'm actually I am

107
00:11:38.000 --> 00:11:44.000
not trained. I'm not a marketer. I don't consider myself a marketer. I just You're getting real good at it.

108
00:11:44.000 --> 00:11:50.320
I'm trying. Yeah. But there's like the they just want to code. um and they don't want to do the marketing and they

109
00:11:50.320 --> 00:11:57.040
don't really have maybe they're just starting out and they don't really have a lot of money coming in from their plugins or themes or whatever and they

110
00:11:57.040 --> 00:12:02.800
want they're they're looking for a way to get their their name out there but they don't have the money to take on a

111
00:12:02.800 --> 00:12:08.079
marketing firm or pay lots of money to be whatever sponsor some some things.

112
00:12:08.079 --> 00:12:15.040
So, this is a literally a free way for them to extend their customer reach. As

113
00:12:15.040 --> 00:12:21.600
long as they offer, all I ask is they offer a deal to the WordPress community, then they're in for free, and I will go

114
00:12:21.600 --> 00:12:28.000
to bat for them and and help them spread the word. Um, if they're not able to offer a deal, they don't like that model

115
00:12:28.000 --> 00:12:33.440
for whatever reason, they can just pay a very, very small fee just to help me keep the lights on and I'll still do the

116
00:12:33.440 --> 00:12:41.120
same amount of work for them. Um, so I've been there. I've had products I didn't know where to turn. I didn't have

117
00:12:41.120 --> 00:12:47.760
uh the channels, but not all of those things at the same time. So, if you are

118
00:12:47.760 --> 00:12:53.279
purchasing anything in the WordPress space and sometimes even outside like things that help you with your WordPress

119
00:12:53.279 --> 00:13:00.160
site that aren't WordPress products, like video recording software for example, you should check InfluenceWP

120
00:13:00.160 --> 00:13:06.399
first before you purchase any of that. I don't, like we said, I don't get an affiliate commission or anything like

121
00:13:06.399 --> 00:13:13.600
that. It's just me helping these product creators spread the word. But you are gonna in almost every case you're gonna

122
00:13:13.600 --> 00:13:19.680
save more than you are on another website that offers similar deals.

123
00:13:19.680 --> 00:13:26.320
Excellent. And so sorry I I got sidetracked there. I was

124
00:13:26.320 --> 00:13:31.680
having a minor technical glitch that uh I've solved.

125
00:13:31.680 --> 00:13:37.760
Um yeah. So now I just got to pull my brain back in because I I'll continue. There's one more point.

126
00:13:37.760 --> 00:13:42.959
I'll let you think about it. You you continue. Yeah. There's one more really good point. You continue get one more real good

127
00:13:42.959 --> 00:13:48.880
point and of course Hey folks, this is all live and tape so I'll edit it out and post. Hey, all the all stuff.

128
00:13:48.880 --> 00:13:55.519
Yeah. So some of the push back I'm going to talk about one of the push backs. One of the push backs I get from product creators is the deals. Uh it's not very

129
00:13:55.519 --> 00:14:02.000
often but once in a while I get one. So I've literally had a big company which they are now a partner. Um, we went back

130
00:14:02.000 --> 00:14:08.240
and forth. Uh, no, we we don't really do that. And I said, "Hey, did you you know, you have an affiliate program. You

131
00:14:08.240 --> 00:14:14.000
are you are giving away 30% of your revenue to your affiliates. What are

132
00:14:14.000 --> 00:14:19.279
they doing for you?" Well, they're putting their link on a page and we're paying them. Okay. Why not give

133
00:14:19.279 --> 00:14:25.440
Influence WP at 30% as a upfront discount or hey, let's just make it 20%

134
00:14:25.440 --> 00:14:31.600
upfront discount and you never have to pay me an affiliate commission. how does that not make sense from a business

135
00:14:31.600 --> 00:14:37.360
standpoint? And they they would go back a couple of days and then I would get the email that says, "Yes, you have a

136
00:14:37.360 --> 00:14:42.959
very good point. Let's do it." So that's the thing I really want to drive home to

137
00:14:42.959 --> 00:14:51.279
people. It's like if yeah, you have an affiliate program, that's absolutely fine. Continue running that. But this is a different approach that you can also

138
00:14:51.279 --> 00:14:56.720
take, right? That I really want to drive that home. You're giving people a discount on the

139
00:14:56.720 --> 00:15:03.440
front end. It lowers the barrier of entry. You are rewarding them from the start. Whereas with an affiliate

140
00:15:03.440 --> 00:15:10.560
program, you are rewarding somebody for literally putting a link on a page and making your customers pay higher prices.

141
00:15:10.560 --> 00:15:17.680
So to me, it it just makes total sense, but it, you know, it's still a sticking

142
00:15:17.680 --> 00:15:25.040
point for some. Well, that one does that one does sort of make sense. I I wouldn't understand why a business wouldn't do that. I mean,

143
00:15:25.040 --> 00:15:31.440
one of the requirements I understood from influence WP, unless you've modified, is that you wanted the deals

144
00:15:31.440 --> 00:15:38.399
to be as good as their affiliate or better than their affiliate program. So, if the the deal was if you are

145
00:15:38.399 --> 00:15:45.199
offering a deal on the web to some other partner and it'll say it's 20%, all I all I ask is that you match it. I'm not

146
00:15:45.199 --> 00:15:52.320
asking for special treatment, right? I just want customers, consumers that sign up for Influence WP when they hit that

147
00:15:52.320 --> 00:15:58.000
deal that it works and that they know they're getting at least equal to the best deal on the web. I want people to

148
00:15:58.000 --> 00:16:03.199
be able to trust these links that they hit. Okay. So, so what you're looking for is the best

149
00:16:03.199 --> 00:16:08.480
deal that they're offering on the web, whatever they're equal to. Yeah. Well, I mean, yeah, you want to be

150
00:16:08.480 --> 00:16:15.199
equal to whatever the best deal they're offering out there on the web where it would be because I know there's there's companies that have varying levels of

151
00:16:15.199 --> 00:16:21.120
deals at different places. Yeah, I'll give I'll give you I'll give you another example. I just this

152
00:16:21.120 --> 00:16:26.160
happened this past week uh last week. Um they someone came to me, a partner, and

153
00:16:26.160 --> 00:16:33.040
they said, "We can't do this level of discount anymore because our other partners are not happy because they're

154
00:16:33.040 --> 00:16:39.279
not getting the same." And then I said, 'Well, this is what you go back and you tell them. Tell them you're taking their

155
00:16:39.279 --> 00:16:44.959
affiliate commissions away and then and then you'll give them the same deal you're giving influence WP. See how they

156
00:16:44.959 --> 00:16:51.360
react. And they said, "Yeah, they're not going to go for that." I go, "There's your answer." Yeah, you're paying your affiliates more than

157
00:16:51.360 --> 00:16:56.720
I'm asking you for. So, it's a no-brainer. And they came back and they said, "This is like a big

158
00:16:56.720 --> 00:17:02.000
company in WordPress, too, by the way." And they said, "Yeah." They go, "Nope, we're good. We're going to stay with

159
00:17:02.000 --> 00:17:08.240
you. Keep the percentage." Well, there you go. Um, yeah. Um, yeah, that's what you want to do. But what

160
00:17:08.240 --> 00:17:13.520
that says is I know that uh Influence WP has started to make lots of inroads all

161
00:17:13.520 --> 00:17:19.600
over the place. I'm starting to see more and more more and more of it out there in my Twitter feed. Aside from what you

162
00:17:19.600 --> 00:17:24.640
put out, I'm starting to see more from others, which is a good thing. Um, which

163
00:17:24.640 --> 00:17:31.360
means you're starting to gain ground. Now, you've also mildly ruffered a ruffled a few feathers lately when you

164
00:17:31.360 --> 00:17:39.360
uh introduced your weekly newsletter now that you're finding out how much joy a newsletter can be. And uh you know, the

165
00:17:39.360 --> 00:17:46.000
unfiltered newsletter, it's really quite good. You do have a little differently than what I see a lot of newsletters.

166
00:17:46.000 --> 00:17:51.360
You only if you're signed up for the newsletter do you get it. You don't have a web page that's got an archive of

167
00:17:51.360 --> 00:17:57.520
them. What was the choice behind that? What what why did you go that route?

168
00:17:57.520 --> 00:18:04.320
Well, when I first started InfluenceWP, one of the things, one of the pillars was a bad

169
00:18:04.320 --> 00:18:12.480
actors program. I wanted to point out people that were doing people wrong in the WordPress space. Uh for whatever, I

170
00:18:12.480 --> 00:18:18.480
just decided not to do that. I I just didn't want to do that anymore anymore. So, it's always been in the back of my

171
00:18:18.480 --> 00:18:25.280
mind that I I feel like practices, maybe not specific people, but practices should be called out. In some cases, you

172
00:18:25.280 --> 00:18:32.640
have to call out people. It's just the way that it is. I mean, you saw may have seen the other day I posted something and I literally had someone say name

173
00:18:32.640 --> 00:18:38.880
names. So, when you see someone's telling you to name names, that tells me that people are open to that. So,

174
00:18:38.880 --> 00:18:45.200
y in the unfiltered section of the newsletters, which as you said, you have to be a subscriber to get. I didn't want

175
00:18:45.200 --> 00:18:50.400
to just come out and blast it all over the social medias, all of those things. I didn't want to do that. I wanted to

176
00:18:50.400 --> 00:18:57.520
kind of It's not a way to get subscribers by any means. It's just I wanted to keep it um just within the

177
00:18:57.520 --> 00:19:03.520
newsletter and and not blast it out to the world. If it gets out, it gets out. It's not I'll I would tell people right

178
00:19:03.520 --> 00:19:09.200
now everything I said in nothing I'm hiding. No. Um, but it's um sometimes you just

179
00:19:09.200 --> 00:19:15.280
need you just need to call people out on certain things and uh just since

180
00:19:15.280 --> 00:19:20.720
starting Influence WP, I've ran across some not so pleasant individuals and not

181
00:19:20.720 --> 00:19:26.080
so pleasant companies and um it's just amazing that when you try to help people

182
00:19:26.080 --> 00:19:33.039
for free that they there's just that much animosity out there. Uh but it can be a tough it can be a tough slo.

183
00:19:33.039 --> 00:19:40.720
That's for damn sure. All right. Well, let's uh change our focus here to the change log WP and let's talk a bit about

184
00:19:40.720 --> 00:19:48.320
this because this one here is a unique idea. The thought had never occurred to me to try and collect the change logs

185
00:19:48.320 --> 00:19:54.080
and I know how important change logs are to me as a person who manages, you know,

186
00:19:54.080 --> 00:19:59.120
lots of client websites and I've got to go in and update a plugin. The change

187
00:19:59.120 --> 00:20:04.480
log is the first thing I look at to see what's going to happen because everyone's, oh, just do your updates.

188
00:20:04.480 --> 00:20:11.760
They they let auto updates happen. Well, I learned years ago that you do not do that on an active site if at all

189
00:20:11.760 --> 00:20:19.120
possible simply for the fact that even a company that you've come to depend on for several years of perfect updates

190
00:20:19.120 --> 00:20:26.320
could have one update that has a code error that they didn't anticipate. or maybe somebody fixing the code took out

191
00:20:26.320 --> 00:20:32.880
a semicolon and broke the whole thing. So it brings down and white screens your website. So the change log is important

192
00:20:32.880 --> 00:20:41.200
that I can look and see, okay, what changes did they make? What did they adjust? What sort of things that happened? Now change logs vary in their

193
00:20:41.200 --> 00:20:46.240
usefulness depending on who's creating them, but they're still helpful. So

194
00:20:46.240 --> 00:20:53.919
where did this idea come from? What sort of brought it about? Yeah. uh running a WordPress agency

195
00:20:53.919 --> 00:20:59.600
since 2016 uh managing multiple multiple websites uh you need the change logs are

196
00:20:59.600 --> 00:21:05.360
so critical to know to systematically how to roll out updates the right way

197
00:21:05.360 --> 00:21:12.400
you know whether it's updating your site first um updating you know like certain client sites that aren't like critical

198
00:21:12.400 --> 00:21:17.679
and then you've got those client sites that you know that are super hyper critical you just doing those stage

199
00:21:17.679 --> 00:21:23.440
rollouts change logs become super important for that you got to know what's in them, um, when they were

200
00:21:23.440 --> 00:21:29.360
released, um, all of those type types of things so you can make educated decisions on when

201
00:21:29.360 --> 00:21:36.080
to press, you know, press that update button, so to speak. Um, but, uh, so like if you're if you're

202
00:21:36.080 --> 00:21:42.559
an agency doing website care like I am, you might have a tool that is centralized that gives you those, but

203
00:21:42.559 --> 00:21:48.880
they don't there's certain like premium plugins and stuff like that don't always give you the change log. it'll literally

204
00:21:48.880 --> 00:21:56.000
come back that tool and it'll say we can't we can't give you that information. Um, so what you're left to do is you're

205
00:21:56.000 --> 00:22:01.039
you got to go out and you got to find the website for the plugin. You got to hunt down their change log and then like

206
00:22:01.039 --> 00:22:06.640
what I do is I have like this whole entire folder of bookmarks for the plugins. But the problem with that is

207
00:22:06.640 --> 00:22:13.039
then if you go and you add another plugin to your stack, you got to start the hunt all over again and hope that

208
00:22:13.039 --> 00:22:20.559
you find it and bookmark it. And that's just one side of the equation. We're just talking about agencies. Like we could get into the the

209
00:22:20.559 --> 00:22:27.120
professional that's not doing website maintenance. We can get into the DIYers that have no clue what a change log even

210
00:22:27.120 --> 00:22:32.240
is. Yeah. Like there's so many levels to this.

211
00:22:32.240 --> 00:22:38.159
There is. Now, with the premium plugins that you just mentioned and their change logs, yeah, I understand the pain of

212
00:22:38.159 --> 00:22:43.919
hunting them down. Now you've started change log WP by tapping into the

213
00:22:43.919 --> 00:22:50.480
WordPress repo for change logs. How are you integrating the change logs from

214
00:22:50.480 --> 00:22:56.559
premium plugins into this uh system? So that that is what we are working on

215
00:22:56.559 --> 00:23:01.679
right now to try to figure out. So you have some premium plugins that are

216
00:23:01.679 --> 00:23:09.840
selling with one platform and then others are selling with another. Some are rolling their own and you have to we

217
00:23:09.840 --> 00:23:15.520
have to get all of the use cases gathered up. We have to do the testing. We have to figure out how to get those

218
00:23:15.520 --> 00:23:22.400
in to build the documentation to build those systems to see if we can automate any of it. So we are working behind the

219
00:23:22.400 --> 00:23:28.400
scenes to find all of these individual use cases um as we speak to make to make

220
00:23:28.400 --> 00:23:34.960
that happen. If that's my computer doing that. No, that was mine.

221
00:23:34.960 --> 00:23:40.000
Okay. I thought I' I thought I had turned them off, but uh I didn't.

222
00:23:40.000 --> 00:23:46.480
I usually turn them off. Now they're turned off. Now the notifications. Yeah, that's me because long as it's not me, I'd feel bad if it

223
00:23:46.480 --> 00:23:52.400
was me. No, no, that's that's that's my system saying, "Hey, you've got emails." Yeah, I know I've got emails. Go away. I'll

224
00:23:52.400 --> 00:23:58.559
look at them again. I'll look at them again in about half an hour or so. All right. So So you're working through

225
00:23:58.559 --> 00:24:05.760
the process here of getting the change logs from all the premium plugins into everything. And yet there's multiple

226
00:24:05.760 --> 00:24:11.120
areas you got to go chase these down whether they do them like I do I do mine

227
00:24:11.120 --> 00:24:18.240
on the plugins I'm creating over I keep my change logs over on GitHub. There's some sources that you know you buy the

228
00:24:18.240 --> 00:24:24.400
plug through Fremius and I'm not sure the change log I always find it over on the developers website.

229
00:24:24.400 --> 00:24:31.039
Yep. And that's the sorts of things that I see the problems you have is most of them will be on a developer's website

230
00:24:31.039 --> 00:24:38.000
and uh finding out if they've even got an RSS feed for their change log. And some of them do their change logs really

231
00:24:38.000 --> 00:24:44.320
oddly where they've got the most recent changes but they don't have the whole

232
00:24:44.320 --> 00:24:50.159
history going back. Like for instance, it's not uncommon for sometimes take two

233
00:24:50.159 --> 00:24:56.240
or three weeks to do an update and unplug, but they've updated it three times, you know, and they so we've got three

234
00:24:56.240 --> 00:25:01.520
change logs missing from it from the most recent and going forward. What how

235
00:25:01.520 --> 00:25:06.640
is that sort of thing um giving you grief?

236
00:25:06.640 --> 00:25:12.320
Um, I can't really speak to the premium side of things yet because it's still, you know, work in progress, but like the

237
00:25:12.320 --> 00:25:17.840
the the free plugins, like if you go to change Log WP now and look at it, it's

238
00:25:17.840 --> 00:25:25.360
like you said, you're going to see you're going to see some that have the full change log since the beginning of time, uh, some only have the latest,

239
00:25:25.360 --> 00:25:30.559
like I'm looking at one now on my screen that's got like the last three. Um, so

240
00:25:30.559 --> 00:25:36.000
it it's a thing. Um, but if you go I'm just clicking around them right now and

241
00:25:36.000 --> 00:25:42.400
just kind of checking them out. Yeah. Well, I'm clicking I'm clicking through a couple here from the website for folks to take a look at here on

242
00:25:42.400 --> 00:25:47.919
YouTube. Yeah. But I mean at at a minimum we need that most recent at I mean at an

243
00:25:47.919 --> 00:25:54.320
absolute minimum. Um that helps greatly just having that last one. Um,

244
00:25:54.320 --> 00:26:00.640
well, the last one's very important, but if you've if you if you've managed to miss a few versions of a plugin,

245
00:26:00.640 --> 00:26:07.919
sometimes you'll want to know what they've done. Yep, 100%. Like I just clicked on one right here. It's beautiful. It goes all

246
00:26:07.919 --> 00:26:13.200
the way back to 1.0. Um, the problem is with this one, there's no dates.

247
00:26:13.200 --> 00:26:19.600
So, which that is a real pet peeve of mine. And yeah, I always want the dates in there because

248
00:26:19.600 --> 00:26:24.960
you have to have the dates. Yeah, that's the one interesting thing about change logs. There's been no consistency in how

249
00:26:24.960 --> 00:26:30.559
they were how they were created and put together. It it it takes

250
00:26:30.559 --> 00:26:35.840
three seconds to add the date. Just just add the date. Yeah. Well, takes three seconds or, you

251
00:26:35.840 --> 00:26:41.679
know, like when I'm creating my change logs, I just I just copy and paste the previous the previous change to date and

252
00:26:41.679 --> 00:26:47.279
then put in the latest information. So, if if you can type in 2.0, know you can

253
00:26:47.279 --> 00:26:54.880
type in January 1st, 2025 or whatever it is or whatever it is that you do there.

254
00:26:54.880 --> 00:27:02.400
Okay. So, for plug-in authors, plug-in developers out there that might be listening to show, what is the what do

255
00:27:02.400 --> 00:27:08.720
you want to do to what's the pitch for them using change log to help build user trust with their sites, with their

256
00:27:08.720 --> 00:27:14.880
plugins? So, there's a couple different things. you know, if this thing goes the way we

257
00:27:14.880 --> 00:27:21.600
hope, you know, it's going to have a lot of eyeballs on it. Uh, people just perusing, seeing what's out there. U,

258
00:27:21.600 --> 00:27:27.760
there's also kind of back to what I said, developers just want to develop. They don't want to. There's probably a

259
00:27:27.760 --> 00:27:33.039
reason they don't put version numbers in there. Probably a reason they don't make them look pretty all the time. Or, you

260
00:27:33.039 --> 00:27:38.640
know, you've got some websites out there that have gorgeous change logs. They put a lot of effort into them. Um, some

261
00:27:38.640 --> 00:27:43.679
developers may not even want to be bothered and, you know, they just want a way for us to collect them and display

262
00:27:43.679 --> 00:27:49.440
them for them. Um, so there's incentive there. We we have long a long-term plan

263
00:27:49.440 --> 00:27:57.039
to do a unique service. Uh, whether that ever comes to fruition, but we do have a plan to help people display change logs

264
00:27:57.039 --> 00:28:02.240
on their website in a in a pretty way. Uh, so that's uh coming hopefully in the

265
00:28:02.240 --> 00:28:08.320
future. But um I would just say the eyeballs, you know, people are here browsing the site looking for change

266
00:28:08.320 --> 00:28:13.600
logs and you know they click the drop down arrow eventually we'll say premium

267
00:28:13.600 --> 00:28:18.880
you know what's out there. um just getting more eyeballs on your stuff. And

268
00:28:18.880 --> 00:28:25.120
I if our copy on the website is doing its job, people new to WordPress, uh

269
00:28:25.120 --> 00:28:30.399
yeah, I guess even people using WordPress for a while, they want to keep up with change logs, then there's

270
00:28:30.399 --> 00:28:36.799
incentive to be listed here and be searchable and let people um add you to

271
00:28:36.799 --> 00:28:43.039
their watch list and so they can keep track of what you're up to. So, I think there's a lot of value in it.

272
00:28:43.039 --> 00:28:48.080
There is. And you even have a nice search function for hunting things down on it.

273
00:28:48.080 --> 00:28:53.440
Yeah. And actually it it'll actually unearth things that you can't get from the repository if you want to have a

274
00:28:53.440 --> 00:29:00.000
have some fun with it. Yeah. Well, there's lots of uh external tools to unear stuff from the repository

275
00:29:00.000 --> 00:29:06.000
that you can't find in the repository. Yeah. It's a strange

276
00:29:06.000 --> 00:29:13.360
phenomenon that's irritated me for years with the uh WordPress repo. Yeah. If and if you we're trying to be

277
00:29:13.360 --> 00:29:19.600
uh to offer more more value to so if you go into like one of the change log listings you'll see on the right hand

278
00:29:19.600 --> 00:29:25.440
side it kind of mimics the WordPress repository. What we're hoping to do is add things that you can't do right now

279
00:29:25.440 --> 00:29:32.159
in the repository which is sort by um like last updated PHP requirements

280
00:29:32.159 --> 00:29:37.679
tested up to those types of things. Oh those would be some nice sort functions.

281
00:29:37.679 --> 00:29:42.799
Yeah. So it's just Yeah. So, it's just right now it's just the priority. We're working through the priority of things

282
00:29:42.799 --> 00:29:48.399
and that's getting the the premium stuff in there. And then this whole the whole faceted and search system will continue

283
00:29:48.399 --> 00:29:54.559
to evolve so we can unearth plugins easier for people, surface those plugins

284
00:29:54.559 --> 00:30:00.080
easier and have better sorting and stuff like that than what you have we have now.

285
00:30:00.080 --> 00:30:05.200
The building of uh change log WP must have been quite the feat to pull

286
00:30:05.200 --> 00:30:12.240
together. Did you get much push back initially when you were trying to build this out and get it launched?

287
00:30:12.240 --> 00:30:18.240
Push back from the community, community, developers, um WordPress,

288
00:30:18.240 --> 00:30:25.520
anybody. Did anybody or did people people work to embrace it? Oh, I I've I think we've heard nothing

289
00:30:25.520 --> 00:30:32.720
but really good stuff, especially behind the scenes. Uh I get emails all the time. Um how do I get my plugins in? And

290
00:30:32.720 --> 00:30:39.039
I'm just we're it's we're trying. We're trying. you know what is what what platform are you selling on you know it's it's a it's an information

291
00:30:39.039 --> 00:30:45.039
gathering uh problem right now. Yeah. But um the the response has been

292
00:30:45.039 --> 00:30:51.440
great especially behind the scenes there's been a lot of good uh like on socials a lot of good interaction but

293
00:30:51.440 --> 00:30:57.919
behind the scenes it's those emails that we're getting like hey we want to be part of this how do we become part of this

294
00:30:57.919 --> 00:31:04.000
yeah so the reception's been great I have there I think on social media there was a couple people that kind of had

295
00:31:04.000 --> 00:31:09.520
reservations about um especially on the premium side of things like how are you

296
00:31:09.520 --> 00:31:16.240
how are you talking to our sites and things like that but we you know quickly said it's it's opt in like you it's

297
00:31:16.240 --> 00:31:23.200
we're not scraping your sites. Yeah. You know you know so there's a couple of those outliers that we we squashed those

298
00:31:23.200 --> 00:31:29.520
and said hey we're just trying to do the right thing by you guys here. We're not you know this is just a a feel-good help

299
00:31:29.520 --> 00:31:35.200
help people project. Well that's the whole idea is you want

300
00:31:35.200 --> 00:31:42.559
to be helping people and and helping bring more useful tools to the WordPress ecosystem. The WordPress ecosystem's

301
00:31:42.559 --> 00:31:49.440
gone through a massive transition in this last year. It's been very interesting to uh see as I've

302
00:31:49.440 --> 00:31:55.279
reintegrated myself back into it. Now, with with all of you got going on

303
00:31:55.279 --> 00:32:01.200
here um and with WordPress itself bringing on their AI team for AI

304
00:32:01.200 --> 00:32:08.000
integrations and stuff, how would you see Influence WP and W and change Log WP

305
00:32:08.000 --> 00:32:13.919
futureproofing creators against that title wave? that's coming down the pike because that is coming. The the AI is

306
00:32:13.919 --> 00:32:19.440
coming. We can't stop it. I mean, just this last year alone of usage has been incredible.

307
00:32:19.440 --> 00:32:24.559
Um, which which AI specifically are we talking about? Creating websites, creating plugins.

308
00:32:24.559 --> 00:32:31.039
I'm not even certain. I haven't even done I haven't even done the deep dive yet or the dive into what uh automatic's

309
00:32:31.039 --> 00:32:36.559
doing with for the AI team that they brought on for WordPress. I'm not sure what they're doing yet. I know they

310
00:32:36.559 --> 00:32:42.399
brought out something a couple of weeks ago, but I was so sidetracked in cro um

311
00:32:42.399 --> 00:32:49.760
projects that I didn't have the time to look at it and so it got set to the side. But I know that they've got an AI

312
00:32:49.760 --> 00:32:55.519
team to integrate AI into WordPress core itself.

313
00:32:55.519 --> 00:33:01.840
I if I if I think I understand what you're asking, I would say that if influence if there is a reason for

314
00:33:01.840 --> 00:33:07.200
influence WP and change log WP to never exist, then that means WordPress no

315
00:33:07.200 --> 00:33:13.840
longer exists. Yeah, I think that's my response to that because if they're going to do something with AI

316
00:33:13.840 --> 00:33:20.720
that eliminates plug-in creators, theme creators, well, theme creators probably coming before plug-in creators.

317
00:33:20.720 --> 00:33:26.000
Theme creators are I think they're theme creators days are limited, I believe, myself.

318
00:33:26.000 --> 00:33:32.080
I I do too. I do too. Um, but if if if their AI eliminates these product

319
00:33:32.080 --> 00:33:37.600
creators, then yeah, change log WP goes away and influence WP goes away, but so

320
00:33:37.600 --> 00:33:43.440
does the ecosystem. The ecosystem's gone. Like there's WordPress will be WordPress would be

321
00:33:43.440 --> 00:33:50.640
gone if uh you eliminate the creators, the product creators. They they made WordPress. It was the whole reason why

322
00:33:50.640 --> 00:33:57.919
when I was opting to create WP plugins A to Z, I had thought about themes and I looked at themes versus plugins and what

323
00:33:57.919 --> 00:34:04.480
plugins were doing to WordPress and how they changed it. I've been working with WordPress since it was literally just a

324
00:34:04.480 --> 00:34:09.599
blog. it could do nothing but blog. And when they introduced the custom post

325
00:34:09.599 --> 00:34:14.960
types and people took that and ran, it became something more than what was

326
00:34:14.960 --> 00:34:21.520
anticipated. And it's done nothing but extend upon it. And many plug-in developers have found other ways to hook

327
00:34:21.520 --> 00:34:26.960
into the hooks of WordPress to there's some incredibly some incredibly

328
00:34:26.960 --> 00:34:34.240
complex websites that are created on WordPress, but it wouldn't be possible without the plug-in ecosystem.

329
00:34:34.240 --> 00:34:40.000
Yeah, I mean you look at uh automatic's new telix system AI system for creating

330
00:34:40.000 --> 00:34:48.320
blocks with AI and le let's say that that is as successful as it could possibly be you still are

331
00:34:48.320 --> 00:34:53.599
going to need product creators to do other stuff. So, I'll just say it again

332
00:34:53.599 --> 00:35:00.240
like if Influence WP had to go away and change Log WP had to go away, that means WordPress is probably

333
00:35:00.240 --> 00:35:05.680
not not I wouldn't say not in existence, but it's a shell of what it is. Like,

334
00:35:05.680 --> 00:35:11.119
yeah, what we know it to be. Um, they'd have to bring every literally

335
00:35:11.119 --> 00:35:16.160
everything inhouse and that's it. Like like that's the only way.

336
00:35:16.160 --> 00:35:22.720
Yeah, it's not possible. The WordPress ecosystem has become too bloody huge. you you would lose all of those people

337
00:35:22.720 --> 00:35:28.800
out there like me that are proponent like that are sticking up for WordPress trying to push it forward doing all

338
00:35:28.800 --> 00:35:33.920
these you're going to lose all of those people doing that right uh that free marketing

339
00:35:33.920 --> 00:35:39.200
that free marketing is what made WordPress so viable I was part of that marketing in the beginning I even had

340
00:35:39.200 --> 00:35:45.359
courses that I taught the local uh a local night school yeah

341
00:35:45.359 --> 00:35:52.160
yep everybody wins if with how it's going now as long as we just steady the course you you know, shore up some

342
00:35:52.160 --> 00:35:58.000
things that have happened, keep the train going down the tracks. I mean, we we can keep it going. So,

343
00:35:58.000 --> 00:36:04.640
well, let's uh let's give a shout out. Who do you think is one of the unsung heroes? We've talked off and off and on

344
00:36:04.640 --> 00:36:10.240
through this about promoting people and promoting the the

345
00:36:10.240 --> 00:36:15.599
small or the ones that are doing unique unique things. Who do you think would be

346
00:36:15.599 --> 00:36:22.400
an unsung hero that's dropping knowledge or tools that deserve a little bit of spotlight right now?

347
00:36:22.400 --> 00:36:28.320
Dropping knowledge and tools. Knowledge or tools? Knowledge or tools. They they don't always go hand inand

348
00:36:28.320 --> 00:36:33.440
knowledge usually works out to be tools, but knowledge starts before tools are

349
00:36:33.440 --> 00:36:39.839
created. It's gonna sound really cliche to say this, but it's there in Influence WP.

350
00:36:39.839 --> 00:36:46.480
It's it's it's almost all of the partners are doing this. Like it's and this what's what frustrates me the

351
00:36:46.480 --> 00:36:52.000
most. It's why I dropped that comment about podcasts. Yeah. The other day that stirred some drama is

352
00:36:52.000 --> 00:36:59.440
there's so many people doing cool stuff that they're not being surfaced. Like there it's just I think I said this on

353
00:36:59.440 --> 00:37:06.640
your show last time. It's just these echo chambers of promoting people that are inside automatic or that are in these inner

354
00:37:06.640 --> 00:37:13.359
circles. And that's the problem. It's like, let's say you go on a podcast and some podcasts

355
00:37:13.359 --> 00:37:19.680
give you a chance to talk about yourself, but they also say like you just did. Here's your chance to mention somebody.

356
00:37:19.680 --> 00:37:24.960
What what they're often doing is mentioning somebody that's sitting right next to them on the podcast like

357
00:37:24.960 --> 00:37:30.880
it. So my answer to you is there are a lot of people doing really really cool stuff

358
00:37:30.880 --> 00:37:36.720
that they're just not being surfaced. And that's what I am trying to do. It's what I am trying to ruffle some feathers

359
00:37:36.720 --> 00:37:42.320
and get more people to do that have a way bigger platform than I have. Um, but

360
00:37:42.320 --> 00:37:47.440
the sad thing is like if I had to just answer your question with a real person, yeah,

361
00:37:47.440 --> 00:37:53.520
it's going to be somebody that's already so built up, okay, by the inner circles and like I don't

362
00:37:53.520 --> 00:38:00.320
want to do that because we already know who they are, right? It's the AI team. It's the it's the the performance team

363
00:38:00.320 --> 00:38:07.280
with the Google folks that are now in WordPress, you know, building the all of that kind of stuff. And it's it's all

364
00:38:07.280 --> 00:38:13.200
these people that keep getting the shine, which they so rightly deserve, but there's a lot of other people that need it, too.

365
00:38:13.200 --> 00:38:18.720
Um for the reasons we just said, like the product creators are what makes this thing go. We should embrace them more

366
00:38:18.720 --> 00:38:25.040
and spread the word more. Um if it if it's not influenced, if you don't want to uplift influence WP,

367
00:38:25.040 --> 00:38:31.920
that's fine. Like let's find something else to to to make that happen. Um, but

368
00:38:31.920 --> 00:38:37.119
I've already built it, so that's partly what I that's partly what

369
00:38:37.119 --> 00:38:44.079
we try to do here at WP Plugins A to Zed. And I've made that my goal throughout the entire time is always

370
00:38:44.079 --> 00:38:49.839
finding the new plugins. For a long time, our show only featured plugins

371
00:38:49.839 --> 00:38:55.680
that were just released, had less than 10 10 installs. Sometimes we end up with

372
00:38:55.680 --> 00:39:01.119
some that have more, but a lot of times most of what we showcase here is about

373
00:39:01.119 --> 00:39:07.440
the new developers and such. And yeah, the the post you made that brings us around to talking a bit about the

374
00:39:07.440 --> 00:39:13.200
podcasting field in WordPress and what it is and where it's at right now. It is

375
00:39:13.200 --> 00:39:19.440
a lot of people that are stuck in echo chambers and they're not breaking themselves out of them completely. A lot

376
00:39:19.440 --> 00:39:25.520
of them they've established their brands, I guess, and that's where they

377
00:39:25.520 --> 00:39:31.680
stay focused and they often have the same guests on over and over again instead of reaching out to all the

378
00:39:31.680 --> 00:39:37.040
smaller people to say, "Hey, why don't you come on here and talk about it or trying to get out like I've been

379
00:39:37.040 --> 00:39:43.760
reaching out to much in the same way that you had to with WP Influence. I've had to I had to

380
00:39:43.760 --> 00:39:50.320
reach out to multiple places. I'm starting to get people reaching back out to me for interviews, which is nice. It

381
00:39:50.320 --> 00:39:56.640
does saves a ton of work when they reach out to me versus me having to figure out how to contact them because some people

382
00:39:56.640 --> 00:40:02.400
make contacting them so bloody hard. Yeah. Yeah. I think you I think you

383
00:40:02.400 --> 00:40:08.720
already have, but like it just goes without saying like anybody you see roll through Influence WP, hey, just just

384
00:40:08.720 --> 00:40:15.839
tell them like let's do this. I mean, I I think they would all jump on the chance to talk to you. Yeah. Well,

385
00:40:15.839 --> 00:40:23.119
because of the tweet you put out, I managed to find three people that were lesser known to reach out to off of

386
00:40:23.119 --> 00:40:30.880
there. Um, because you managed to because you managed to ruffle some feathers and you popped a few things on it and uh out of

387
00:40:30.880 --> 00:40:36.800
this out of this thread that came out. I thought it was rather comical when Jeffro uh commented that don't make him

388
00:40:36.800 --> 00:40:41.839
come out of retirement because he was the show that started just before me

389
00:40:41.839 --> 00:40:48.400
and he was he was I didn't know that. Yeah. He started his he started WP Tavern. He created WP Tavern originally.

390
00:40:48.400 --> 00:40:53.440
Yeah, I knew that. And he kept it going for several years until his life changed and he had to put

391
00:40:53.440 --> 00:40:59.119
it aside. Yeah. Yeah. And and because he built such a

392
00:40:59.119 --> 00:41:04.160
reputation, Matt bought it up and it uh turned into what it is now, which

393
00:41:04.160 --> 00:41:10.960
unfortunately it's mostly hardly anything comes out of there anymore. Yeah. When he said that, like I didn't

394
00:41:10.960 --> 00:41:18.960
even need to go look it up. like I knew WP mainline like came to mind instantly. Um because that is like yours. That's

395
00:41:18.960 --> 00:41:24.000
the type of podcast that I you got me into loving podcast. It was hey you know

396
00:41:24.000 --> 00:41:30.160
you could have sponsors but they are like behind the scenes that you go to the website sponsors are listed there.

397
00:41:30.160 --> 00:41:36.560
You know maybe a small little mention but it's like let's get into the meat and potatoes. Let's let's talk about

398
00:41:36.560 --> 00:41:42.800
something meaningful. Um, that's why I loved that podcast and that's why I loved yours and that's why I love yours

399
00:41:42.800 --> 00:41:48.560
and it's why I loved like WP Water Cooler. I was sad when that went away because they had that same format like

400
00:41:48.560 --> 00:41:54.640
let's just get to the heart of things. Let's get to the meat. Um, I find myself now like I'm I've I'm

401
00:41:54.640 --> 00:42:03.599
not even kidding. I think I told you this before we hit record. I've been deleting podcasts. Like I just can't do it anymore. It's I I tried to resolve it

402
00:42:03.599 --> 00:42:08.960
by putting people on playing it at 1.3 speed, but that is it's like anxiety.

403
00:42:08.960 --> 00:42:15.760
Like it's just people talking way too fast and it's like that didn't work. So like all I got to delete it.

404
00:42:15.760 --> 00:42:22.560
Um but it's just it now it's when I don't do that it's just fast forward and it's like fast forward fast forward fast

405
00:42:22.560 --> 00:42:28.480
forward fast forward. And I know people have to pay the bills. I'm not yeah against that. It's just I think there's

406
00:42:28.480 --> 00:42:36.160
other ways to do that. There are other ways. One of the one of the great ways um like there was mention

407
00:42:36.160 --> 00:42:42.160
about people like sponsors and whatnot. It's like that I went down that route once before with my show um getting

408
00:42:42.160 --> 00:42:47.280
sponsorships and dealing with sponsors I found to be not worth the headache

409
00:42:47.280 --> 00:42:53.119
involved and then I flipped to the value for value model. In other words, if I

410
00:42:53.119 --> 00:42:59.200
was giving value, audience gave me value back. They either promoted me or helped

411
00:42:59.200 --> 00:43:04.240
us out like we used to have till I let the show mostly die back. People used to

412
00:43:04.240 --> 00:43:09.599
provide artwork for us and links to stuff and people referred new plugins to

413
00:43:09.599 --> 00:43:16.560
us. And then of course there were the people out there that gave us cash which was a nice thing. That was some validation of it. And the value for

414
00:43:16.560 --> 00:43:23.760
value model is the one that only is truly the only one that works in podcasting. Podcasts eventually die out

415
00:43:23.760 --> 00:43:29.440
if they're dependent upon sponsorships because their content gets stale and

416
00:43:29.440 --> 00:43:37.040
like your case, they're like, you know what, I I just can't handle this anymore. And it's gone from their app and they're no longer listening to it.

417
00:43:37.040 --> 00:43:42.800
Yeah. Um I had some I'd have to search for it now. Um, I had some followup

418
00:43:42.800 --> 00:43:50.880
people that were like post, you know, following up on my post and one of the things that I responded to said was if

419
00:43:50.880 --> 00:43:56.000
people there's different sponsorships level, right? There's um, I've got a budget. I need to spend

420
00:43:56.000 --> 00:44:02.560
my money. I'm just going to give it to some podcaster. Okay, there's that. There's there's the friend of the show that, you know, wants their logo, all

421
00:44:02.560 --> 00:44:09.119
that. There's then there's there was another one. There's like a three levels, right? The but the problem

422
00:44:09.119 --> 00:44:15.680
becomes then is if you are getting sponsorships just because someone has a budget to spend or they're a friend of

423
00:44:15.680 --> 00:44:22.880
the show, where's the incentive to change to keep like to keep the format fresh or to

424
00:44:22.880 --> 00:44:27.920
uplift um smaller players in WordPress or to

425
00:44:27.920 --> 00:44:35.200
um maybe have some spicy takes, something like that. Like like where's the incentive to do anything other than

426
00:44:35.200 --> 00:44:40.480
what you just do every single episode? There's none. There's you already have your money. Yeah.

427
00:44:40.480 --> 00:44:45.839
So now a year down the road so and so is like, "Okay, I'm I'm even tired of this

428
00:44:45.839 --> 00:44:52.720
podcast." Like this is ridiculous. Like dropping sponsorships for whatever reason. Then they're like, "Uh oh." Like

429
00:44:52.720 --> 00:44:57.920
maybe all along we should have been, you know, doing different doing this differently.

430
00:44:57.920 --> 00:45:03.520
Yeah. Uh you had you had mentioned you'd mentioned something about the numbers the you know people asking about the

431
00:45:03.520 --> 00:45:08.640
numbers of downloads of a show coming directly from a podcaster knowing full

432
00:45:08.640 --> 00:45:15.760
well how the system works. Nobody knows what their numbers are. I don't care how much they pretend they do. What they do

433
00:45:15.760 --> 00:45:21.839
know is the number of file downloads from their from their stuff but they don't know if people actually listen to

434
00:45:21.839 --> 00:45:28.720
it because there's a lot of people that are on Ghost. It's like even me on my

435
00:45:28.720 --> 00:45:34.319
podcast app, it's a ghost app sometimes. It's like I'm not listening to shows for a few weeks, but yet the shows still

436
00:45:34.319 --> 00:45:40.880
download to my app automatically, but I didn't listen and I go back to it, it's like I don't want to listen to these back episodes and delete, delete,

437
00:45:40.880 --> 00:45:46.640
delete. But yet those numbers were counted as downloads. And that happens across the board. Um

438
00:45:46.640 --> 00:45:52.480
Oh, I didn't think of that. Yeah, it happens across the board for listeners. And so nobody really knows

439
00:45:52.480 --> 00:46:00.319
their li their their listenership. The closest they can get is if they've got a really good newsletter going and they

440
00:46:00.319 --> 00:46:05.520
send out x number of subscribers to a newsletter that tells them how many people are subscribed to their

441
00:46:05.520 --> 00:46:10.560
newsletter and getting information. That's a little closer to a real number.

442
00:46:10.560 --> 00:46:16.800
But the reality is it's like tracking the numbers online of traffic to your

443
00:46:16.800 --> 00:46:22.240
website. Are you counting the bots? You know, because there's that other that's the other thing that happens,

444
00:46:22.240 --> 00:46:28.319
too, is bots will come in and download it to pump the numbers. Look, it's the most downloaded show ever. Yeah. You had

445
00:46:28.319 --> 00:46:33.599
10,000 bots come in and download a thousand shows each. So, it's like,

446
00:46:33.599 --> 00:46:41.680
so, go ahead. Yeah. Sorry. So, that begs the question then. Influence WP reaches out to

447
00:46:41.680 --> 00:46:47.359
hypothetically get a sponsor. Mhm. What could you possibly give them a a

448
00:46:47.359 --> 00:46:52.720
company then to convince them to sponsor you as far like because if you don't

449
00:46:52.720 --> 00:46:58.240
have the numbers that pretty much tells me that it's who you know, right?

450
00:46:58.240 --> 00:47:04.960
Yep. That's that's what it tells me. That's often what it is that like numbers on the internet people I have

451
00:47:04.960 --> 00:47:10.480
all kinds of numbers. We've got everything. It gives us a an idea on what's happening. And Blake here had a

452
00:47:10.480 --> 00:47:16.400
comment for us. He's mowing the yard equals podcast time. The only time he listens to podcast. Thanks, Blake.

453
00:47:16.400 --> 00:47:22.079
Greatly appreciate it. Appreciate you listening to the show here, too. Is that the the Blake that I think is?

454
00:47:22.079 --> 00:47:28.319
That's it. Blake Whittle. Hey, Blake. Yeah, we were talking about you earlier.

455
00:47:28.319 --> 00:47:34.720
So, yeah. So, yeah. So, that makes me think like that makes me think then if if if we don't have

456
00:47:34.720 --> 00:47:42.000
numbers to show where are these sponsorships coming from, why? Yeah. I just I don't really

457
00:47:42.000 --> 00:47:47.280
understand the inner workings of it. It just seems to me like it's I don't want

458
00:47:47.280 --> 00:47:53.680
to use it's seems rigged. Seems rigged. Well, it could be. You could look at it in that aspect, but it's also the aspect

459
00:47:53.680 --> 00:47:59.680
of all right. So, somebody with X premium plugin, they want to try and

460
00:47:59.680 --> 00:48:05.200
increase their downloads. They go through podcast and they think, "Okay, this podcast talks about a lot of stuff.

461
00:48:05.200 --> 00:48:11.200
They reach they seem to reach a lot of people. They're talked about online regularly." And that's where it is. And

462
00:48:11.200 --> 00:48:16.400
if they reach out to podcast and say, "Yeah, well my numbers, what is my numbers?" Well, my YouTube numbers are

463
00:48:16.400 --> 00:48:24.079
minuscule, you know, so I don't have a YouTube numbers. It's like we get a few people live. We get after show uh views

464
00:48:24.079 --> 00:48:30.400
of it, as many as 78 to 100 views of the show afterwards. My podcast itself, like

465
00:48:30.400 --> 00:48:40.000
this is recorded and sent out into my podcast feed. That number there pumps up. I know I've got at least 3 to 500

466
00:48:40.000 --> 00:48:46.640
subscribers, but some some weeks I'll see as many as 1,500 downloads of my show. You know, at one point in my

467
00:48:46.640 --> 00:48:51.839
history, I would see 3 to 4,000 uh downloads of my show. You know, I'm my

468
00:48:51.839 --> 00:48:59.440
numbers have been building nicely in the last year. they were down as low as like 50 60. Um that about this time last year

469
00:48:59.440 --> 00:49:05.520
when I decided to make this show more vibrant and do these long form

470
00:49:05.520 --> 00:49:12.480
interviews with people such as yourself that helps give them more information and reasons to listen to the show. It's

471
00:49:12.480 --> 00:49:19.839
like and for those that have listened this far in the show, you guys have just gotten some of the spicy stuff and a little bit of inside baseball for it.

472
00:49:19.839 --> 00:49:26.240
Yeah. I mean, what we really need is we we need better analytics. We need how

473
00:49:26.240 --> 00:49:33.119
long like, so yeah, you have 500 downloads for your podcast. How what's the listener time? Like if your podcast

474
00:49:33.119 --> 00:49:40.720
is 60 minutes long, but they're only each person is averaging five minutes listening time. That tells you you have a problem with

475
00:49:40.720 --> 00:49:46.319
retention. And you're not holding the attention of these people. Your app downloaded it. They they don't

476
00:49:46.319 --> 00:49:52.720
really care what you're saying. Um, I mean, man, if you could dive in and see when people are fast how like people are

477
00:49:52.720 --> 00:49:59.359
fast forwarding like, oh my god, some of those numbers are starting to appear if people are using podcasting

478
00:49:59.359 --> 00:50:04.480
2.0 apps and but certain podcasting 2.0 apps

479
00:50:04.480 --> 00:50:10.880
track that information and pass that information back. I'm not sure which ones. I haven't dug into that. But the with

480
00:50:10.880 --> 00:50:16.079
all of the new podcasting 2.0 stuff, I don't have it all attached to my podcast

481
00:50:16.079 --> 00:50:23.599
yet. But once that information is going to that information will start to appear in the next few years as far as I know.

482
00:50:23.599 --> 00:50:28.800
So there there is some things that are out there.

483
00:50:28.800 --> 00:50:35.680
Yeah, it's great. I mean, I'd love to see it. I think of like uh I think of like newsletters. Yeah, great. You have 5,000 subscribers, but if like your

484
00:50:35.680 --> 00:50:41.440
click-through rate is Yeah. min minuscule, those numbers don't mean anything. So

485
00:50:41.440 --> 00:50:47.359
u I just I don't know. I just feel like the podcast thing is we need more insight. I need more insight as to

486
00:50:47.359 --> 00:50:54.720
what's going really going on. But yeah, on the newsletter on the newsletter side there, I was dealing with uh a person that I've subscribed to

487
00:50:54.720 --> 00:51:02.480
the newsletter for a long time. They were for a long time she always made it so people clicked in the newsletter to

488
00:51:02.480 --> 00:51:09.040
go see the whole newsletter on her website. Then she stopped doing that, started feeding it in, and then she started wondering why her click-through

489
00:51:09.040 --> 00:51:14.319
rates had dropped dramatically. and she didn't take into consideration that part

490
00:51:14.319 --> 00:51:23.119
of the click-through rate of a newsletter is the automatic downloading of images to um an email client. I have

491
00:51:23.119 --> 00:51:28.240
my email client set up so no images are downloaded in any email that comes down.

492
00:51:28.240 --> 00:51:34.319
So what happens I get a newsletter. They don't get notification that I actually read it. I'll I might read the text and

493
00:51:34.319 --> 00:51:41.119
if I think the images are useful I'll then download the images but probably a good 75% of the time I don't. So they

494
00:51:41.119 --> 00:51:47.599
don't get a notification that I clicked on that or read that that newsletter. And that's where part of the newsletter

495
00:51:47.599 --> 00:51:52.960
problem comes in is you might be getting this low thing, but is it truly low or

496
00:51:52.960 --> 00:51:58.240
are they just not allowing images to auto download to their email app,

497
00:51:58.240 --> 00:52:03.760
whatever it happens to be. Yeah. And I know a lot of them default to not

498
00:52:03.760 --> 00:52:09.040
downloading such as Google and and Outlook and others. They just they the

499
00:52:09.040 --> 00:52:14.559
default setting is to not download images because once upon a time that was a source of spam and a source of

500
00:52:14.559 --> 00:52:22.960
headache to your to your uh computer. Yeah. All those things. I don't know. I

501
00:52:22.960 --> 00:52:29.200
this the spicy the spicy side of me just wants to keep coming out. But I just whether it's newsletters or podcast, I

502
00:52:29.200 --> 00:52:34.640
feel like it's I feel like it's just it's who you know. Maybe maybe it's who you met at a word

503
00:52:34.640 --> 00:52:40.000
camp. I I have not I haven't gone to one yet, so I don't have that facetime.

504
00:52:40.000 --> 00:52:47.280
Um but it's I just feel like it's not the numbers. It's something else that's c you know making this

505
00:52:47.280 --> 00:52:52.480
happen the way that it is. But oh yeah, it's part of the it's part of the reason I just said forget it. I I am not I'm

506
00:52:52.480 --> 00:52:57.760
not doing sponsors. I'm just doing all this with my own money, my own time. I'm not I'm not doing it. Like

507
00:52:57.760 --> 00:53:03.520
it it's I don't know. I don't want to be sound sensitive, but it's like it's it starts getting hurtful after a while

508
00:53:03.520 --> 00:53:09.599
when you give something this much time to a project for a year in WordPress and people won't even like won't even

509
00:53:09.599 --> 00:53:16.079
entertain it because you are not so and so. Yeah, I've been there, done that, seen that one. Seen that one down. Seen that

510
00:53:16.079 --> 00:53:23.200
one a few times. I've even I've even seen one of the most fantastic uh membership plugins ever created. I saw

511
00:53:23.200 --> 00:53:30.079
the guy and I would talk to him back and forth until he finally just abandoned it and walked away because he got treated

512
00:53:30.079 --> 00:53:36.000
so poorly in the community. Well, the along those lines you were

513
00:53:36.000 --> 00:53:42.400
talking about like the unsung heroes and all that people doing good stuff like the I had another post. It wasn't really

514
00:53:42.400 --> 00:53:49.200
spicy but it was got some traction was mental health and behind the scenes there's product

515
00:53:49.200 --> 00:53:56.000
creators that are talk were talk like they're talking to me about it. It's a problem. It's Yeah, it's people wanting to pay nothing for

516
00:53:56.000 --> 00:54:03.119
plugins. It's people u being rude to them on support. It's it's the race to the bottom. It's the

517
00:54:03.119 --> 00:54:09.839
it's the the being like held down um not being given a fair shot. Like

518
00:54:09.839 --> 00:54:16.079
people are struggling. Um and it's it's it's out there. It's sad. Um,

519
00:54:16.079 --> 00:54:21.760
on that on that on that one thought about people not wanting to pay for plugins and we'll probably close out

520
00:54:21.760 --> 00:54:27.119
with this little bit. It was the GPL issue because you made mention about

521
00:54:27.119 --> 00:54:33.599
hating GPL plugins. In other words, the ones that have been nullled, not I mean all WordPress plugins are GPL just so

522
00:54:33.599 --> 00:54:38.960
people know. I had to wrap that one in my head a few times before I understood what was meant by it.

523
00:54:38.960 --> 00:54:44.720
But was that the Was that the the newsletter this week? Yeah, it was the newsletter this week talking about that. But what happened

524
00:54:44.720 --> 00:54:50.000
was it led me down a route of doing some research real briefly and I found

525
00:54:50.000 --> 00:54:55.520
something really surprising to me coming from well a site

526
00:54:55.520 --> 00:55:00.960
that I really had some respect for is WP Mayor and they had an article in there

527
00:55:00.960 --> 00:55:06.079
talking about the GPL abuse and all of these different websites that are

528
00:55:06.079 --> 00:55:12.240
nulling plugins and what stuck out to me that I thought was wrong on the aspect

529
00:55:12.240 --> 00:55:17.839
is they're telling about how bad it is or whatnot and then they go down and list them. And one of the websites they

530
00:55:17.839 --> 00:55:23.440
actually gave a discount code for people to use to go sign up to it. And I'm like, what?

531
00:55:23.440 --> 00:55:30.960
Why would you do this and then encourage people? Here, here's a discount code. Go sign up and get these n plugins.

532
00:55:30.960 --> 00:55:38.720
That can't be that can't be. Is that really true? Here, I'll bring it up for you. Oh my gosh. That That's next level.

533
00:55:38.720 --> 00:55:45.839
I I don't I don't talk about things that I don't have some proof on. Uh, I was being rhetoric. Oh, yeah. I knew I trust

534
00:55:45.839 --> 00:55:51.359
I trusted you, but I was just like, that can't be true. Yeah, you should be able to see the shared screen. So, yeah. Yeah, I got it.

535
00:55:51.359 --> 00:55:54.759
It's right here.

536
00:55:56.559 --> 00:56:01.680
That's unbelievable. Yeah. So, that one there is like really It's actually It's actually kind of believable.

537
00:56:01.680 --> 00:56:08.960
Well, that it's very believable, but it was like really I Yeah. I don't know what level of spice

538
00:56:08.960 --> 00:56:14.559
you want me to take this, but this is this is a this this is a passionate passion of mine.

539
00:56:14.559 --> 00:56:21.040
I've had I've had the same problem over the years because I inherited a couple of websites over the years where people

540
00:56:21.040 --> 00:56:27.280
had used null plugins and the reason they came to me is because they were hacked. And it's like once I found out,

541
00:56:27.280 --> 00:56:33.280
it's like, okay, this is why. and they had to pay me a decent sum of money to basically

542
00:56:33.280 --> 00:56:39.119
undo all the damage to their website as I work hard to keep from using the swear

543
00:56:39.119 --> 00:56:44.880
words. Yeah, it's it's it so yeah, we could we we we could do a whole show

544
00:56:44.880 --> 00:56:50.960
on this topic alone, but it's also it's an education thing. people. What you just showed me on your screen

545
00:56:50.960 --> 00:56:56.480
is what I'm so passionate about that that they are that they are soliciting that

546
00:56:56.480 --> 00:57:02.559
they are not only not educating, they are encouraging the use of those sites.

547
00:57:02.559 --> 00:57:08.799
Yeah. And people wonder why this stuff is happening. It's like Yeah. And that was the one like WP Mayor

548
00:57:08.799 --> 00:57:15.599
is a really good website. Had a nice pod have a nice podcast, but that one surprised me. If you have the platform that they have,

549
00:57:15.599 --> 00:57:21.119
they should be leading the charge. in the education space for this. With a little luck with a little luck

550
00:57:21.119 --> 00:57:27.680
and some effort over the next year, this platform will be a lot bigger. So,

551
00:57:27.680 --> 00:57:33.599
it's gotten it's gotten bigger in the last year and it's going to continue to grow because I'm looking hard to bring

552
00:57:33.599 --> 00:57:39.200
in the people who will encourage the conversations around WordPress that have

553
00:57:39.200 --> 00:57:45.920
not happened like they should. Yeah. Yeah. So yeah, at any rate on that note there, I think

554
00:57:45.920 --> 00:57:51.520
we're going to wrap it up, I'm going to give an opportunity here where you can tell people where they can find you and

555
00:57:51.520 --> 00:57:58.319
the links to the websites that we've showcased here, WP Change Log and Influence WP will be in the show notes.

556
00:57:58.319 --> 00:58:03.599
Also, where you can find uh Ryan, all the links will be in the show notes where you can find him on social. So

557
00:58:03.599 --> 00:58:09.920
take it away, Ryan. Yeah, InfluenceWP uh influencewp.com.

558
00:58:09.920 --> 00:58:15.040
If you want uh to buy anything software related in or around WordPress, visit

559
00:58:15.040 --> 00:58:20.160
there first. See if you can save some money. Uh changeelogwp.com

560
00:58:20.160 --> 00:58:25.200
to find your favorite plugins or plugins that you are potentially interested in

561
00:58:25.200 --> 00:58:31.440
and you want to track the progress, see what's going on. Changelogwp.com and just go add those plugins to your watch

562
00:58:31.440 --> 00:58:38.079
list. There we go. Well, thank you very much. Don't run away on me. I'm going to play the extra credits here and I will be

563
00:58:38.079 --> 00:58:43.920
right back with you. Reminders for the show. All the show

564
00:58:43.920 --> 00:58:49.040
notes can be found at wp plugins az.com. And while you're there, subscribe to the

565
00:58:49.040 --> 00:58:54.160
newsletter for more useful information delivered directly to your inbox. WP

566
00:58:54.160 --> 00:59:00.799
Plugins A to Z is a show that offers honest and unbiased reviews of plugins created by you, the developers, because

567
00:59:00.799 --> 00:59:07.880
you support the show. Help keep the show honest and unbiased by going to wpplugins.com/donate

568
00:59:07.920 --> 00:59:14.079
and set the donation level that fits your budget. Help us make the show better for you by subscribing and

569
00:59:14.079 --> 00:59:21.839
reviewing the show through your favorite podcast app. You can also watch the show live on YouTube at WP Plugins A to Z.

570
00:59:21.839 --> 00:59:28.400
And remember to subscribe and hit the bell to get notifications of all new videos. You can also follow the show on

571
00:59:28.400 --> 00:59:34.640
X at WP Plugins A to Z. John can be reached directly through the website

572
00:59:34.640 --> 00:59:41.200
wppproadz.com or email him at johnwpro.ca.

573
00:59:41.200 --> 00:59:46.799
Amber can also be contacted through the website at wproz.com [Music]

574
00:59:46.799 --> 00:59:51.559
or email her directly amberwpro.ca.

575
00:59:53.680 --> 00:59:58.830
Thanks for joining us. Have a great day and we'll see you next week.

576
00:59:58.830 --> 01:00:02.610
[Music]